“Dessert is unique, because it not only involves sensory appeal, but also sparks strong emotional drivers. Miami only has a population of 433,136, it is the principal, central, and most populous city of the South Florida metropolitan area, the most populous metropolis in the Southeastern United States. This population has gone through a rough ride it is time to indulge each of us with desserts –it has been proven that it helps dealing with conflicts“

The aha moment! Occurred while its founder, Giselle Pinto was in her regular walks in SOCO (South Congress Avenue) Austin, TX when she realized she was starting to enjoy very much this alternative of real gourmet food in food trucks. “Delicious, affordable and fun! What else can you ask for”…well if you ask her, she might say a glass of champagne would make it just perfect (until the laws and civilization allows it!)…Then of course she got the opinion of all the friends that in a moment “thought” of doing the same thing, but they never did it…and that is how this executive became the facilitator and activator of her own passion. She worked on the marketing plan, got back to Miami, talked to her family and started the ride.

There is a lot to tell about Giselle Pinto , she has a vast experience in advertising, food industry and hospitality. Her successful career was built based on plans that aimed to be the lead account person for the most profitable accounts in the top US Ad Agencies in NYC, Miami, Austin. With over 17 years of experience, a Masters in Corporate & Media Communications, this executive started as an Audiovisual Producer in her home country Venezuela, came to NYC where she worked in great advertising agencies. After September 11 she was looking for options closer to her family in Venezuela so she was relocated to Miami. After over 5 years, she moved to Austin, TX to work with the top Hispanic Agency as Group Account Director. Her last position was in Washington DC where she was hired as Food Service Deputy Director for the Public Schools in the district of Columbia.